Browsing OSU Theses by Author "Yang, Jing"
Now showing items 1-2 of 2
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Merger Abnormal Returns and Payment Methods of Hospitality Firms
Yang, Jing (Oklahoma State University, 2008-05-01) -
Understanding Corporate Social Responsibility and Brand Equity: An Investigation of Restaurant Brand Attributes and Customer Traits
Lin, Shijun Michael (2016-07-01)There has been raising awareness of social responsibility from stakeholders, especially from customers, in the restaurant industry. The extant research still needs a better understanding of multi-level corporate social ...